INVISIBLE-HAT SEO OR STEALTH SEO, THE BEST ARE NOT SEEN.
There is a game of cat and mouse being played twenty-four hours a day, seven days a week between the most powerful, and influential internet corporation Google, and the thousands of search engine manipulators better known as SEO’s. This game is perpetuated by the Search Engine Masters for various reasons. The most obvious and talked about reason from Google representatives was to eliminate the spun garbage that was ranking in the search results. I have to agree that those updates were necessary and quality results were being overtaken by spammy results with lots of link juice in some markets. The cleansing from the internet wild wild west days was needed, however in the process SEO’s have become vilified to hide the other motive behind their penalties and De-indexing spree, …..money. A good SEO Specialist will steal Adwords customers away from Google and set them up with more traffic from number 1 organic listings. They don’t want anybody manipulating website ranking results because that weakens their Adwords program. There is billions of dollars in annual ad revenue that is being chipped away by SEO’s all over the world. This is why in 2015 if Google detects you trying to manipulate rankings by over optimization you get slapped. The funny thing is what is considered over optimization today was under optimization just a couple years ago. Google started ranking sites that had almost no links if they had a little age on the domain. Clearly this was intended to spread the rumors that SEO is dead and that was repeated many times in many forums. I mean if a website that has done nothing to advance itself gets ranked higher than a site where a Marketing company was link building and socially participating it’s client’s site then what’s the point? Right? Wrong! This was only temporary and sure enough I watched the results start shifting back to the way they should be from optimization.
Many SEO companies still lost major clients and many went out of business so Google has been winning their battles like it or not. The majority of those companies that lost were the link purchasing, foreign outsourcing salesman that masqueraded as SEO companies so I thank Google for getting rid of those creeps because now the value of our work has gone back up. I’m sure most of you reading this already knew the history lesson I just gave but it was intended for all the newbies that have recently decided to make Local SEO their profession. I have been working online since 2009 and I have experienced first hand all the changes that had to be made. That brings me to the point of all this. Invisible Hat SEO? Stealth SEO? These are ideas I have been considering that somehow define where SEO has evolved to. It used to be simple but these days the line is blurred. White Hat SEO is suppose to follow the Google guidelines and concentrate on the on-page SEO side of things and create exceptionally awesome content that readers are going to love so much that they are going to share it a thousand times and put the article on their own website building you natural backlinks. It’s a good theory but the reality is people are lazy. We have to basically hold content hostage to get a like or Google plus with content locking plugins just to get people to act. When I read some marketing companies’ ad and they say all they do is White Hat SEO I laugh!! I know why they are saying that because they are trying to relieve the nervousness of potential clients but we all know that is just not true.
For the past couple of years during the clean-up transition from Google many people claim to be doing Grey Hat SEO because Black Hat SEO can’t even be mention around a Local client. Let’s face though, if you are truly an SEO expert then you perform Black Hat SEO in combination with White Hat. We have found a way link launder our Black Hat links through Highly Trusted, High Authority sites and reduce our quantity of links to our clients site or our money site and replace that with fewer quantity links. This is why I feel an evolution of such has taken place among the SEO community. It’s simple really. Jacksonville SEO and the best SEO specialist do their job without being discovered by big “G”. I have created procedures that I follow now that get me past the algorithm changes, while I’m building up my clients Authority and Trust Flow. Google is ranking sites highest with the most authority and trust not links. So the objective now has shifted slightly. With Stealth SEO we are undetectable to Google and I rank sites very fast. I am going to go over my procedures I use in this article so if you find it useful I would appreciate a Google plus or a like or something come on! Follow this method and you will win every time. This is not theory I use it on all my local clients.
BUILDING AUTHORITY AND TRUST
Start at the beginning with your client’s site. Run an optimization audit on their URL and see what comes back first. SEoptimizer or IBP is what I use. Try and correct as many of those issues as you can and if you are lucky they are using WordPress so you can add a sitemap and SEO plugin like Yoast or HeadSpace. Fill in all the meta data areas for every post, page, image and video. Make sure all your internal links are dofollow, and spend some time rearranging the order of their pages and posts into a silo fashion. Google really likes Silo structure or at least Topics and sub-topics interlinked together.
Most of your clients will have a list of all their services on one page that is labeled “Our Services”. This needs to be stripped apart and a separate page created for each service. Make sure you write at least 300-500 words and put images and a video on each page demonstrating the service would be ideal preferably from Youtube. If you can get the content, try and make those pages as long as you can because you are going to rank each individual service page. Over 1000 words would be ideal with two images, a video and an outbound authority link on each page. You will be amazed at how far a lot of good content will go. If your client has ten services and they were all crammed on one page with a couple sentences describing each service, you are going to sling shot their rankings by breaking that down into ten pages with good content. If you are not a good writer just pay to get some articles written. They cost about $5-$7 each. Do it it’s worth it. Now you have plenty of content to talk about in the High Authority, Highly Trusted Social sites you are about to build. They all have high DA (domain authority), our job will be to build up the PA (page authority) on those highly trusted sites. When we get to that point is when we can use Black Hat SEO but for now I’ll show you a small example below of about ten sites. In actuality I use about fifty of these besides about 200 citation sites so the inner circle is pretty steep but were only going to have about 300 different domains linking to our clients site instead of thousands but they are all going to be powerful. Quality over Quantity.
Of course you need to get all your citation sites like Yelp, ezLocal, Google my Business, lOCAL SEO JACKSONVILLE and so on. Sign up at Bright Local and test drive a 30 day trial. It is very much worth the monthly fee they charge and it isn’t very expensive. Examine the number 1 site in your clients niche in the Google 7-Pack and get all the citations they have then get about 50 more just to make sure you won’t be slipping from number 1 anytime soon. On all the top citation sites with the highest DA, make sure you write a lengthy page with lots of content, images, videos, everything and collect all your page URL’s from those citation sites and put them in a spread sheet like Excel or Open Office. We need to collect all the URL’s that our new pages are on in our inner circle and citations so we can start building up the PA on all those pages.
Now from this point we have worked our ass off building legit pages with good content on high DA, High Trust Flow sites. Here is where the Invisible Hat SEO begins in Stealth mode. Now we are going to use the most Powerful Black hat techniques to get the Page Authority up on all those 300 URLS we have from our Social Pages, Blog Pages, .EDU and .Gov Profile pages and our Citation pages. This way we will have 300 very powerful, trusted relevant links and we will be glued to the number 1 position in Google for local business Niches.
I like to start off buying about 4 really good expired domains with good trust and DA and of course PR and clean back links. Then Ill get about 4 deleted domains that have good trust and DA. Those don’t really need much Pr, 0 would be fine as long as DA was over 40 and trust look good. The deleted domains will cost $14 each plus hosting and the expired domains will be around $100 each plus hosting. I’ll take two of the expired domains that are usually about Pr4 and direct link it to my clients site once I have it relevant and built social pages for them and made a couple videos linking to them for more relevance. Once I feel secure that the PBN looks natural and has plenty of content on it I’ll get those perfect backlinks with my most valuable keyword as the anchor text. The rest of my PBN’s will fire up the PA on my inner circle and for all the citation pages I will run GSA SER on the URLs. I like to create multiple accounts in Blogger, WordPress,Tumblr, Weebly, Behance, Facebook and Twitter. I will have my real accounts in all of those sites clean with only links from my PBN and Links from my Proxy accounts. I may have 50 different accounts. Those proxy sites I will run GSA on all their URLs and direct link to my real accounts with dofollow links increasing the PA pretty quickly. This hides the black hat seo and my clients site stays squeaky clean as it builds Authority, Trust and PR that doesn’t get updated anymore, but it still builds it. Below is just another example of what a complete Stealth system could look like. Keep in mind that what you are seeing is only the tip of the iceburg.